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"STYLE SESSIONS by SUSANA PERCZEK" on SUBSTACK

Style Sessions brings leadership to life through real stories, fashion history, and the examples of women who have used style as a tool for influence and change. Each article delivers strategic insights that help you craft a presence aligned with your goals, values, and vision.
 

Here’s what you can expect:​

  • Storytelling Through Fashion: Engaging explorations of style, history, and cultural significance that connect past and present.

  • Actionable Insights: Practical strategies to align your wardrobe with your goals and values.

  • Inspiring Confidence and Legacy: Insights on how style can amplify your leadership presence and create lasting impact.

  • Elegance and Curiosity: A thoughtful approach to the artistry of dressing, encouraging a deeper appreciation for the details that make great style timeless.


From When Is Black Too Much Black? to Color as Culture, Read My Pins, and What to Wear for a Virtual Interview—each Style Sessions article offers a powerful exploration of how style shapes leadership presence.​​​​

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  • What can I expect from Susana Perczek Styling?
    Susana Perczek Styling is a high-touch corporate styling service designed for executive and organizational women leaders. This is not about following trends or curating a pretty wardrobe. It’s a strategic partnership—where we use style as a tool to align your visual presence with your leadership goals. Through a refined and co-creative process, we’ll develop a signature style that reflects your authority, communicates your values, and enhances your impact in every room you walk into.
  • What makes Susana Perczek Styling different from a store stylist?
    usana Perczek Styling offers an elevated, strategic experience that goes far beyond what you’ll find in a retail environment. Here’s what sets my work apart: Strategic Expertise: With a background in visual arts, a career in advertising building brands, and years as a corporate executive, I bring a rare blend of creativity, business acumen, and leadership insight to styling. Personalized, High-Touch Experience: From the very first conversation, you’ll experience a white-glove service tailored entirely to you. I take care of every detail—from wardrobe editing to outfit creations—so you can focus on showing up with confidence and clarity. Proprietary Methodology: My Signature Style Framework™ and the Four Pillars of Style™—Design, Color, Fabric, and Detail—form the foundation of every transformation. This isn’t guesswork; it’s a proven process that aligns your wardrobe with your vision, values, and goals. Exclusive Brand Relationships: I partner with high-end brands like Max Mara, Veronica Beard, Vince, St. John, Lafayette, Tory Burch, Vince, Hobbs & Ba&sh, offering insider access to new collections and exclusive pieces before they reach the floor. Client-First Philosophy: I style for real life, not the sales floor. I believe in mixing high and low, and when appropriate, I thoughtfully incorporate vintage and secondhand pieces to add depth, character, and sustainability to your wardrobe. The goal is a style that feels elevated, effortless, and entirely your own. Passion with Purpose: Styling isn’t a side service—it’s the heart of my work. Every client engagement is a co-creative journey designed to help you clarify what you want to create, lead with presence, and leave a lasting impact. Choosing Susana Perczek Styling means investing in a strategic style partnership—one that elevates not just your wardrobe, but your leadership.
  • How does the styling process with Susana Perczek work?
    Every transformation begins with a complimentary 30-minute discovery call. We’ll discuss your needs, goals, and whether we’re the right fit to work together. My process is personal, discerning, and deeply strategic—rooted in two proprietary frameworks: the Signature Style Roadmap™ and the Four Pillars of Style™. Here’s how it works: Signature Style Mapping Before our first session, you’ll complete a detailed intake designed to surface your lifestyle, leadership trajectory, and style preferences. We’ll review it together, and I’ll conduct a comprehensive color analysis and body design assessment—establishing the foundation for your signature style in the making. Curated Wardrobe Edit I’ll assess your existing wardrobe to determine what aligns, what no longer serves you, and what’s missing. This step creates clarity and space for what’s next. Curation & Creation I’ll pre-shop from a refined mix of designers and brands. Together, we’ll integrate new investments with select pieces from your existing wardrobe to build a style that reflects your presence, aligns with your goals, and lays the foundation for your signature style. Bespoke Outfit Creations You’ll receive a fully customized, head-to-toe lookbook featuring complete outfits drawn from both your existing wardrobe and new investments—each one intentionally styled for the key moments of your executive life. From board meetings and client engagements to conferences and speaking appearances, every look is curated to match the setting, the message, and the impact you want to make. The result? More time, energy, and mental space to focus on what matters—knowing your style is aligned, strategic, and ready when you are.
  • What’s the timeline for completing the Susana Perczek Styling process?
    The timeline varies based on your goals and availability, but for first-time clients, the full process typically takes about three weeks from our initial consultation to final delivery. For clients in San Francisco or New York, I can often streamline the experience and complete it in as little as five days. During our consultation, I’ll outline a timeline tailored specifically to you. As one client thoughtfully shared: "Style and the work we’ve done is about intentionality in so many ways—having a vision of where you want to go and being mindful of how to present yourself to reach those goals. It’s not just about the outfit; it’s much larger than that." That’s exactly what this work is: not just a wardrobe, but a vision in motion—rooted in who you are and where you’re going. While the initial process marks the beginning of your transformation, many clients continue to work with me long-term—over one year or several—knowing they have a trusted, strategic stylist who brings ease, clarity, and joy to every season and stage of their leadership.
  • In which locations do you offer your styling services?
    I work with clients primarily in the Washington, D.C. metropolitan area—including Maryland and Virginia—as well as in New York City and San Francisco. For select clients, I also offer virtual services and travel-based styling by request. Wherever you are, the goal is the same: to build a wardrobe that aligns with your leadership, reflects your vision, and supports the life you’re creating.
  • What is the investment required for Susana Perczek’s styling services?
    I offer a range of thoughtfully designed packages tailored to your goals, lifestyle, and professional path. Fees begin at $2,800 and range up to $25,000, depending on the depth and scope of our work together. During your discovery call, I’ll recommend the service that best aligns with your needs—whether it’s a focused reset or a comprehensive, high-touch transformation. For pivotal moments, I also offer a 60-minute Virtual Style Strategy Session. Learn more and book your session here. This is not personal shopping, and I’m not the stylist to find you a wedding dress. I am your trusted partner in building a cohesive, strategic wardrobe—one that aligns with your leadership, amplifies your personal brand, and allows you to move through your world with confidence, clarity, and impact. Let’s create something extraordinary together.
  • How do I start my journey with Susana Perczek Styling?
    I understand the weight of high-stakes moments—the visibility, the expectations, the pressure to deliver. I also understand the toll of decision fatigue, wasted time, and clothes that don’t support who you are or where you’re going. That’s why I’ve created a process that is intentional, efficient, and designed to help you lead with clarity, confidence, and presence. Here’s how to begin: Schedule your complimentary Discovery Call using this link, and also available on the homepage and throughout the site. During the call, we’ll discuss your goals, leadership context, and investment range to determine whether we’re the right fit. If we move forward, I’ll craft a personalized proposal and map out our sessions—so we can begin the transformative work of building your signature style and aligning it with the vision you’re here to lead. When your presence speaks before you do, your style isn’t decoration. It’s strategy.

Explore a selection of my favorite articles below—crafted to inspire, inform & elevate your perspective.

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Black as a Strategic Choice

For decades, black has been the signature of powerhouse women—commanding, refined, and effortlessly in control. It exudes sophistication with an edge, shifting fluidly between authority and intrigue. Fashion and color scholars have long explored its magnetic pull, revealing a shade that speaks of wealth...

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Style as Strategy™ - What to Wear for Your Virtual Interview

If you're navigating a career pivot or stepping into a new leadership role, this article is for you.

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Dress to Fit In or Stand Out?

It began with a conversation—a sincere and reflective question from an executive woman I have the privilege of guiding. Her role is shifting; she's stepping into new territory after being let go from her current position but retained by the organization for an important new opportunity.

Focus Dressing

The Power of Focus Dressing

2025, a new year, a fresh start—yet it’s January 30th, and I am already noticing how the month is coming to a close and thinking about where my attention and focus have been.

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2024 in Review: The Art of Attention to Detail

For my final article of 2024, I want to share reflections on why I started Style Sessions, the journey we’ve taken together, and a concept that breathes through every article I’ve written—and one that will remain at the heart of what’s to
come in 2025.

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Thank you, Style!

Let’s give thanks for the practices that ground us, inspire us, and help us show up as our best selves. Among these quiet yet powerful acts is how we engage with style—an everyday choice that infuses our lives with joy, confidence, and purpose.

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Style as Strength and Joy

From a young age, clothes have been my refuge, my armor, and my constant. They ground me, offering stability, empowerment, and even sparking joy when everything else feels unsteady.

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The History of the Button: Small but Mighty

Buttons. We fasten them without a second thought, yet they’re tiny, powerful details that have shaped fashion and practicality for centuries. From simple shell disks in the ancient Indus Valley to symbols of wealth and status, and eventually, to the everyday staples we know, buttons are as fascinating as they are functional.

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The History of St. John Knits: from Past to Present

It all began with a single, seemingly modest ambition. Gray, then a professional model, had never planned to launch a fashion empire.

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813 Madison Avenue: When Fashion Meets Legacy

In an age where online shopping has become the norm, it's easy to overlook the richness and magic of an in-person shopping experience.

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The History of the T-Shirt: From Undershirt to
Fashion Staple

We’ve all got one – easy to wash, easy to wear – no matter your age, gender, or status, the t-shirt is a universal wardrobe staple.

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The Power of Color: Kamala Harris’s Choice at the 2024 DNC Nomination

The power of color is inescapable. Color affects our behavior, moods, and thoughts. Our reactions to colors are often deeply personal and rooted in our own experiences.

Christine Lagarde

Christine Lagarde: The Power of the Scarf

Power dressing is no longer about conforming but about expressing individuality. While crafting your signature style might seem daunting, it's an exciting and rewarding journey. Today, I spotlight a global leader whose impeccable style sets the bar for us all.

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What We Wear: The End of the Corporate Uniform

In the past, dressing for a corporate environment was straightforward.

You could simply grab a black, grey, or blue suit, pair it with a blouse, or wear a sheath dress and a cardigan, add a smart pump, and you were done. It was akin to wearing a school uniform—minimal variety, minimal thought required.

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Chanel 2.55: A Revolutionary Bag

Few items in the world of fashion have achieved the iconic status of the Chanel 2.55 bag. Since its debut in Feb. 1955, the 2.55 has remained a symbol of innovation, sophistication, & timeless style.

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Gaby Aghion: Looking for Chloé

Despite her profound influence, her name may not be familiar to many. I only discovered her impact after watching the film Looking for Chloe at the DC Jewish Film Festival, which explores her life.

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Read my Pins: Madeline Albright's Spicy Messages
of  Diplomacy

"As far back as I can remember, I have loved pins. But it wasn't until I became the U.S. ambassador to the United Nations in 1993 that I realized jewelry could take on a whole new meaning," Madeleine Albright once shared.

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Togas to Trends: Tracing the Evolution
of Fashion and Self-Expression

Fashion is an art form beyond clothes; it serves as a means of communicating ideas, values, and aspirations. Our attire acts as a medium through which we announce our story, showcasing who we are, what we stand for, and where we belong or aspire to belong in society. 

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Women Dressing Women: Celebrating Turn-of-the-Century Women Designers

Delving into these designers not only offers insights into their contributions to the fashion world but also empowers us to appreciate the meaning behind clothes—a journey of pride & reverence.

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Style Queen: Decoding Queen Elizabeth I's Success

In 1574, Queen Elizabeth I of England showcased a remarkable flair for fashion, subtly intertwining politics with style.​​​ Queen Elizabeth I knew that her actions and image formed her identity, and she was conscious of her appearance. Her image was engineered to convey wealth, authority, and power. 

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Washington DC.,
San Francisco, and
New York metropolitan areas.

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2014-2025 Copyright. Design by Susana Perczek

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