"STYLE SESSIONS by SUSANA PERCZEK" on SUBSTACK
Style Sessions blends storytelling, fashion history, and actionable advice to empower you to craft a style that aligns with your leadership goals while celebrating your unique personality.
Your style is more than just clothes—it bridges your image and message, helping you forge connections and build relationships through your visual narrative. Together, we’ll move beyond dos and don’ts to foster a joyful and authentic relationship with the art of dressing.
Here’s what you can expect:
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Empowering Women Leaders: Practical and inspiring content tailored to senior women navigating leadership roles, helping you enhance your gravitas and professional presence.
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Storytelling Through Fashion: Engaging explorations of style, history, and cultural significance that connect past and present.
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Actionable Insights: Practical tips and strategies to help you align your wardrobe with your goals and values.
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Inspiring Confidence and Legacy: Insights on how your style can amplify your leadership, creating a lasting impact.
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Elegance and Curiosity: A thoughtful approach to the artistry of dressing, encouraging curiosity and appreciation for the details that make great style timeless.
Whether I am uncovering the history of the Chanel 2.55 bag, examining Kamala Harris’s color choices, or reflecting on the T-shirt's evolution, every article is designed to inform, inspire, and empower.
Join me and subscribe to this exciting online venture as we explore the transformative power of style together.
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What can I expect from Susana Perczek Styling?Susana Perczek Styling is a personalized styling and image consulting service where we partner to create a visual story that authentically reflects who you are and aligns with your professional goals. Together, through a co-creative journey, we’ll develop a distinct and polished style that enhances your personal brand, resonates with your values, and strengthens your leadership presence.
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What makes Susana Perczek Styling different from a store stylist?Susana Perczek Styling offers an elevated and comprehensive experience that goes far beyond standard store styling. Here’s what sets my services apart: Extensive Expertise: My background as a visual artist, combined with years in advertising creating brands and my experience as a corporate executive, gives me a unique perspective on style, branding, and professionalism. Highly Personalized Service: From our very first interaction, you’ll experience a luxury, red-carpet treatment. I take care of every detail, ensuring the process is seamless and tailored to you. Exclusive Industry Connections: I maintain relationships with top brands like Max Mara, Vince, Tory Burch, Veronica Beard, Lafayette, St. John and Ba&sh, giving me insider access to new merchandise and exclusive pieces before they hit the racks. Unique Onboarding Process: I’ve designed an in-depth onboarding process to understand your lifestyle, goals, body type, and preferences, so your style truly reflects who you are. Focus on Your Best Interests: Unlike a store stylist, who may be focused on selling specific products or earning commissions, I am fully invested in you. My goal is not to sell but to curate a wardrobe that serves your needs and aligns with your personal and professional aspirations. My knowledge and expertise allow me to guide you toward choices that truly work for you—not just what’s on the sales floor. Passion and Proven Results: Styling isn’t just my profession—it’s my passion. My thriving business is built on empowering clients to show up as their best selves through thoughtful, curated style choices. Choosing Susana Perczek Styling means investing in a transformative, co-creative journey that goes beyond clothing—it’s about creating a style that empowers and inspires you.
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How does the styling process with Susana Perczek work?The process begins with a complimentary 30-minute discovery call where we’ll discuss your needs and goals. By the end of the call, we’ll both know if we’re the right match to work together. For new clients, I work exclusively in person—not online. My intention is to build a meaningful relationship, not just a transaction. Before our first session, you’ll receive an extensive intake questionnaire to help me get to know you before we meet. During our in-person visit, we’ll discuss your responses in detail through a Q&A session. During this first session, I’ll also conduct a color assessment and body design analysis to create the foundation for your personal style. This is where your transformation begins—revealing insights that will bring joy and beauty to your evolving style. Next, I’ll help edit and reorganize your existing wardrobe. This step is essential for gaining clarity on what you own, identifying what works, retiring pieces that no longer serve you, and discovering what’s missing to build your upgraded wardrobe. This tailored approach ensures your wardrobe reflects your needs and goals. If needed, we’ll schedule shopping sessions to fill in the gaps, followed by outfit creation sessions to bring your wardrobe to life. You’ll receive a personalized, itemized lookbook to make dressing effortless and joyful—whether you’re working from home, leading a meeting, presenting at a conference, or attending a week-long global partners retreat. The result? No stress, no fuss—just confidence, joy, and a wardrobe that empowers you to make an impact every day and tell your story.
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What’s the timeline for completing the Susana Perczek Styling process?The timeline varies depending on your needs and availability, but for first-time clients, the process typically takes about three weeks from our initial consultation to final delivery. For clients who are in the San Francisco or New York area, I can streamline the process and complete it in as little as five days. During our consultation, I’ll provide a more specific timeline tailored to your needs and goals. As one client, MG, beautifully put it: "I think that style and the work we’ve done is about intentionality in so many ways—having a vision of where you want to go and being mindful of how to present yourself to reach those goals. It’s not just about ‘the outfit’; it’s much larger than that." This is the heart of what we achieve together—building a style that’s not just about what you wear, but about who you are and where you’re going. While the initial process is an exciting start, many of my clients choose to work with me on an ongoing basis, ranging from one year to multiple years. They know they have a talented, kind and exceptional stylist they can rely on—someone who transforms the experience of dressing into one that is joyful, effortless, and perfectly aligned with their life and ambitions.
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In which locations do you offer your styling services?I work with clients primarily in the Washington metropolitan area, including Washington, D.C., Maryland, and Virginia, as well as the New York and San Francisco metropolitan areas.
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What is the investment required for Susana Perczek’s styling services?I offer a variety of packages tailored to your specific needs and goals. My fees start at $2,800 and can range up to $25,000, depending on the scope of our work together. During our discovery call, I’ll recommend the best options for you based on your unique style journey. My goal is always to provide you with the highest level of service, expertise, and a truly transformative experience. PS: I’m not a personal shopper or the stylist to find you a wedding dress. I am your trusted partner in creating a cohesive and authentic style—a stylist who helps senior leaders and executives elevate their personal brand, refine their wardrobe, and make a lasting impact with confidence and ease. Let’s create something extraordinary together! Schedule your discovery call today.
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How do I start my journey with Susana Perczek Styling?I understand you have a full schedule of responsibilities, which is why I’ve designed everything to be streamlined and straightforward—to help you achieve your goals with ease and confidence. Getting started is simple and efficient: Set up your Discovery Call using my Calendly link, available on the homepage and throughout the site. Discuss your needs, goals, and budget during the consultation to determine if we’re a great fit. If we decide to move forward, I’ll prepare a personalized proposal and we’ll schedule dates to begin the exciting journey of crafting your unique style and personal brand.
Enjoy some of my favorite articles below. I think you’ll find them inspiring!

2024 in Review: The Art of Attention to Detail
For my final article of 2024, I want to share reflections on why I started Style Sessions, the journey we’ve taken together, and a concept that breathes through every article I’ve written—and one that will remain at the heart of what’s to
come in 2025.

The History of the Button: Small but Mighty
Buttons. We fasten them without a second thought, yet they’re tiny, powerful details that have shaped fashion and practicality for centuries. From simple shell disks in the ancient Indus Valley to symbols of wealth and status, and eventually, to the everyday staples we know, buttons are as fascinating as they are functional.

Christine Lagarde: The Power of the Scarf
Power dressing is no longer about conforming but about expressing individuality. While crafting your signature style might seem daunting, it's an exciting and rewarding journey. Today, I spotlight a global leader whose impeccable style sets the bar for us all.

What We Wear: The End of the Corporate Uniform
In the past, dressing for a corporate environment was straightforward.
You could simply grab a black, grey, or blue suit, pair it with a blouse, or wear a sheath dress and a cardigan, add a smart pump, and you were done. It was akin to wearing a school uniform—minimal variety, minimal thought required.

Togas to Trends: Tracing the Evolution
of Fashion and Self-Expression
Fashion is an art form beyond clothes; it serves as a means of communicating ideas, values, and aspirations. Our attire acts as a medium through which we announce our story, showcasing who we are, what we stand for, and where we belong or aspire to belong in society.

Style Queen: Decoding Queen Elizabeth I's Success
In 1574, Queen Elizabeth I of England showcased a remarkable flair for fashion, subtly intertwining politics with style.​​​ Queen Elizabeth I knew that her actions and image formed her identity, and she was conscious of her appearance. Her image was engineered to convey wealth, authority, and power.