“Defining leaders don’t just wear nice clothes; they use their style as a strategy.”

Susana Perczek is not a speaker for passive audiences or those seeking style tips. Her presentations challenge high-achieving executives, disrupt traditional thinking, and inspire leaders to embrace style as a strategic advantage.

KEYNOTE / PRESENTATION

Style as Strategy™
Rewriting the rules that shape how women show up and lead

For women in leadership roles, the pressure to appear polished and “appropriate” comes with a familiar, unspoken rulebook: play it safe, don’t stand out, wear black, make sure people notice your ideas, not your outfit. These norms reward neutrality, but often at the cost of visibility, authority, and influence.

In this keynote, corporate style strategist Susana Perczek offers a different approach. Drawing on her work with executives across industries, she shows how style can be used intentionally, not as decoration, but as a strategic leadership signal that supports credibility, presence, and advancement.

In this talk, leaders will learn how to:

  • Recognize the unspoken style rules that limit authority and visibility

  • Apply the Four Pillars of Style™ to make intentional leadership choices

  • Align appearance with role, influence, and career trajectory

Trusted by leaders FROM
Black and white logo with a globe icon above the text 'HansonBridgett'.
Logo of Ahlam Foundation with a circular symbol containing three ascending bars and a building-like design.
Logo for the National Association of Women Business Owners (NAWBO) with circular emblem and text indicating the Institute for Entrepreneurial Development.
The logo of the University of Maryland featuring a black background, a globe emblem, and the university's name in silver text.
Wells Fargo logo with a stagecoach horse and the company's name in large letters.

Who Should Hear Susana Speak?

Audiences don’t just see style differently. They leave with a new framework for using style as a strategic leadership asset.

Expect to walk away with:

✔ A clear understanding of how personal style directly shapes presence, influence, and impact.

✔ A proven framework for aligning wardrobe decisions with leadership goals and high-visibility moments.

✔ A redefined sense of what it means to lead with intention, where beauty and authority not only coexist but amplify each other.

  • “Not a talk on fashion — a masterclass in presence.”

    VP, AHLA Foundation

  • “Susana engages her audience with clarity and authenticity, leaving leaders with actionable insights to elevate how they show up and lead.”

    Senior Managing Director, Wells Fargo

  • “Susana’s energy and engagement draw every participant in. Her sessions are as interactive as they are inspiring.”

    Event Organizer, Leadership Forum

Looking to bring Susana to your stage?


Reach out to hello@susanaperczekstyling.com