Trusted by leaders at
“ WOMEN EXECUTIVES DON’T JUST NEED AUTHORITY TO LEAD — THEY NEED PRESENCE, AND CONNECTION AT THE HIGHEST LEVEL. DEFINING LEADERS DON’T JUST WEAR NICE CLOTHES; THEY USE THEIR STYLE AS A STRATEGY. ”
Susana Perczek is not a speaker for passive audiences or those seeking style tips. Her presentations challenge high-achieving executives, disrupt traditional thinking, and inspire leaders to embrace style as a strategic advantage.
Who Should Hear Susana Speak?
Audiences don’t just see style differently. They leave with a new framework for using style as a strategic leadership asset.
Expect to walk away with:
✔ A clear understanding of how personal style directly shapes presence, influence, and impact.
✔ A proven framework for aligning wardrobe decisions with leadership goals and high-visibility moments.
✔ A redefined sense of what it means to lead with intention, where beauty and authority not only coexist but amplify each other.
Who is Susana Perczek?Raised between countries, languages, and cultures, Susana learned early that clothing was never just protection. Clothes became a tool: a way to blend in, push boundaries, and communicate without words.
When she entered her professional career in advertising, English was not her first language. She quickly recognized her wardrobe as a competitive advantage. Her conviction that beauty and authority mustcoexist was instilled by her great-grandmother, a first-generation immigrant who survived Jewish persecution in Eastern Europe. With beauty, strength, and conviction, she embodied leadership long before titles defined it. That legacy shaped Susana’s connection to style. For her, it has never been superficial; it is a language of presence, power, and influence.
TODAY, AS A CORPORATE STYLIST AND SPEAKER, SUSANA CHALLENGES LEADERS TO ASK:
How is my dressing strategy?How is it aligned with my leadership?Do I have a defined Style Brand in my wardrobe?What might shift if I embraced beauty and femininity as part of my leadership?Audiences leave not only inspired but equipped with a new lens for leadership where clothes stop being an afterthought and instead become a force for presence, power, and impact.
Style as Strategy™ in Action
Susana’s insights are regularly featured through her Style as Strategy™ essays, where she connects fashion history, leadership presence, and strategic influence into actionable frameworks for women leaders.
Rethinking Business Casual: From Confusion to Strategy
How shifting dress codes are reshaping leadership presence.
The Power of Focus Dressing
Why simplifying your choices amplifies your influence.
Style as Strength and Joy
How clothing can become both armor and celebration.
Explore more of Susana’s writing on Style as Strategy™ Substack
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