Where vision, process, and partnership converge to create transformations that redefine what’s possible.
STRATEGIC STYLE SERVICES
WOMEN LEADERS DRIVING HIGH-IMPACT AGENDAS FACE A FUNDAMENTAL CHALLENGE.
A standard approach to style isn’t sufficient for women leading at the highest levels.
Time & EnergyDaily demands leave little space for intentional wardrobe choices, leading to closets built on convenience, past roles, or fleeting trends.
Authority & IdentityBlurring dress codes and shifting norms make it difficult to balance gravitas with approachability—and to embody beauty and femininity without compromise.
Presence & ImpactInconsistent choices weaken presence over time, raising questions of appropriateness when what’s really needed is a distinctive style brand.
These challenges compound in high-stakes environments, whether stepping into the C-suite, leading complex organizations, or commanding the attention of a room where decisions are made.
The Susana Perczek Styling Approach
Our work goes far beyond creating a wardrobe. We believe style is a strategy—one that reflects who you are, how you lead, and where you’re going.
Our approach ensures that:
STRATEGIC CLARITY
You define a style that is uniquely yours, rooted in your values and personality, and aligned with your current needs and future goals.
ELEVATED PRESENCE
SUSTAINABLE EXECUTION
Your choices are purposeful and curated with precision, so your wardrobe is your ally and mayor supporter.
Your style becomes a leadership asset, expressing authority, beauty, and confidence that endures.
Our ProcessWhile our approach guides our philosophy, our process brings it to life. Each step is tailored to your reality, needs, and aspirations. For most clients, Phases 1–3 unfold naturally over a 4–6 week period, allowing steady progress without overwhelm. In some cases, additional phases or timing adjustments are added, always designed around your schedule and priorities.
PHASE 1/
Defining Key Strategic Clarity
From the start, the goal is to understand your professional demands, lifestyle, and personality. Together, we define a clear purpose—whether it is a promotion, greater visibility, or expanded influence. Your Style Mapping includes an in-depth Body Design Analysis, a personalized Color Palette Study, and a thorough Closet Audit to assess your current wardrobe and establish a strategic direction forward.
PHASE 2 /
With clarity in place, the shopping experience is prepared through detailed research and curation from both established and emerging designers. Upon arrival, everything is selected for a red-carpet experience. It’s your time to try on, explore new possibilities, and begin shaping the wardrobe that reflects your vision and goals. This phase may also include online shopping.
Evolving your Wardrobe
PHASE 3/
Living your Style Brand
You’ll receive a bespoke head-to-toe Lookbook featuring outfits drawn from both your existing wardrobe and new investments. Each look is thoughtfully designed to reflect your daily demands, high-visibility moments, and dynamic pace of life.
We take you from strategy to execution, ensuring your investment creates tangible results.
Our experience spans C-Suite, partners, and organizational leaders, giving us unique insight into their needs. We help them build a Signature Style Brand that feels authentic to their personality and profession.
Every collaboration is co-created, never pre-packaged—crafted to fit your specific context, priorities, and pace. More than advice, this is a partnership designed to make your presence memorable in the moments that matter most.
Three Leaders. One Solution.
Case Study 1 — CEO
The ChallengeAs a senior leader with global visibility, she needed a wardrobe as powerful as her presence—one that could carry her through time zones, cross-cultural teams, and high-stakes meetings.
The ApproachA cohesive wardrobe was designed to simplify transitions and ensure every look projected polish, gravitas, and authority.
The SolutionHer Signature Style Brand now reinforces her leadership across the organization and beyond. With an elevated, distinct wardrobe, her time, energy, and focus are freed for what matters most.
Case Study 2 — PARTNER
The ChallengeA high-powered attorney found her wardrobe monotonous and lacking solutions for high-stakes moments. She needed to balance a conservative tone with her cultural identity while preparing for a promotion to head of practice.
The ApproachA refreshed, cohesive wardrobe was built by blending existing favorites with strategic new investments. Each piece was chosen to align with her body design, color palette, and heritage—ensuring presence and connection from client negotiations to global forums.
The SolutionHer Signature Style Brand now communicates a clear leadership story. Committing to the process supported her promotion to head of practice within two years.
Case Study 3 — CREATIVE
The ChallengeNew to both her organization and the industry, she felt overwhelmed by how to dress for her role. Surrounded by younger colleagues, she struggled to balance maturity with the creative energy her position required. Casual felt too relaxed; traditional suits, too rigid.
The ApproachA curated wardrobe was designed to capture her creativity while honoring her stature. Key pieces projected authority while remaining approachable and relatable.
The SolutionHer Signature Style Brand now embodies a presence that is fresh, modern, and distinctly her own.
